Our foundation

Athlera was founded to make advanced AI truly useful for real people in sports, rehab, and performance. Our team combines deep technical expertise with hands-on sports industry insight.

We connect real data with real intelligence – so coaches, athletes, and health professionals can make better decisions, faster.

Our Journey: From KickerAce to Athlera

Founded in 2017 as Sports Computing AS, Athlera began its journey at the intersection of sports and technology. The company's first product, KickerAce, was a football training app that used AI, computer vision, and physics-based modeling to measure shot speed, accuracy, and placement using just a smartphone camera. The solution gamified football training for youth players and was adopted in over 80 countries.

Despite its technical success, the B2C nature of KickerAce presented scalability challenges. This prompted a strategic pivot into B2B, leading to the creation of Athlera – a modular AI platform tailored for the sports, health, and performance industry.

Athlera builds on the foundational technology, user insights, and investment from the KickerAce era, while expanding its capabilities to deliver intelligent tools for data management, analysis, motion tracking, and real-time feedback.

Our Team

The Athlera team combines deep expertise in sports technology, AI development, and business growth. Together, we're on a mission to bring intelligent automation to the world of performance and health.

Leadership team

CEO

Anders Fagerli

CSO

Alexander Parker

CTO

Are Meisfjord

CFO

Rein Baarsen

Growth & Commercial Manager

Balder Bratsberg

Tech Lead

Laszlo Mates

Board of directors

Head of the Board

Hans Othar Blix

Board Member

Erlend Sogn

Board member

Fredrik Urbanski

Board member

Are Meisfjord

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